updated 12:01 pm EDT, Wed September 25, 2013
Meaning of 'truckload of money' comment in dispute
Games publisher Electronic Arts is denying claims that Apple paid it to make Plants vs. Zombies 2 an iOS exclusive. "A comment from an internal meeting taken out of context has created an unfortunate misunderstanding," the publisher says in an official statement. "Reports of a paid relationship between Apple and EA are factually inaccurate, and we apologise for any confusion." Apple has also denied that any money changed hands.
Several sources have told Giant Bomb that during an internal EA meeting on Tuesday, Frank Gibeau -- the head of EA Labels -- was quoted as saying that "Apple gave us a truckload of money to delay the Android version [of Plants vs Zombies 2]." The quote seems to explicitly imply that Apple paid for exclusivity, but Giant Bomb suggests that Gibeau might alternately have been referring to a co-marketing deal.
Deals for platform exclusivity are common in the gaming industry, since having a particularly high-profile game can steer people toward buying one piece of hardware over another. Apple hasn't been known to engage in such deals before though, and co-marketing agreements are believed to be more common that straight-up cash payments.