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BlackBerry handsets no longer available at T-Mobile retail; web only

updated 09:14 pm EDT, Wed September 25, 2013

VP notes poor sales, 'inefficient' keeping retail stock

Potentially adding to beleaguered Canadian cellphone manufacturer BlackBerry's woes, US wireless carrier T-Mobile has revealed that it will no longer carry the new devices in its stores, leaving order fulfillment to its online arm. Executive Vice President for Corporate Services David Carey remarked that "keeping stock in the retail distribution system was inefficient" as consumer demand for the BlackBerry phones has been very weak.

Carey claimed that BlackBerry phones are mostly purchased by businesses who do not use in-store visits to validate purchasing decisions. BlackBerry themselves, noting extremely poor upcoming quarterly financial results, will not be aiming at the consumer market going forward.

BlackBerry is in the middle of an acquisition bid by Canadian investment group Fairfax Financial, but financing sources and ultimately, the future validity of the offer is unknown. For the time being, AT&T and Verizon are not changing retail plans for the company's devices.



By Electronista Staff
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