Printed from http://www.electronista.com

Apple hires on key Nike designer Ben Shaffer

updated 03:14 pm EDT, Fri September 27, 2013

Director expected to help tackle iWatch project

Apple has recruited Ben Shaffer, formerly the studio director for Nike's Innovation Kitchen, a source says. The Innovation Kitchen is Nike's research and development department, the birthplace of products like the FuelBand wrist tracker and the lightweight Flyknit shoe. What Shaffer might be doing at Apple is unstated, but based on his background it's speculated that he may have been brought on for Apple's alleged iWatch project and/or future wearable technologies.

The unannounced iWatch faces a number of technical hurdles in order to succeed in the marketplace, should it ever actually appear. The device has to be stylish, light and comfortable enough to wear for hours, but big enough to house a processor, memory, sensors, wireless chips, and a reasonably-sized display. The central obstacle may be power consumption, since battery size is inherently limited on a wrist-shaped device.

The product is rumored to ship sometime in 2014, most likely in the second half. Speculation and scattered reports hold that Apple may have suffered engineering problems preventing it from shipping the product any sooner. In the meantime, some rivals will have a headstart, like Google Glass and the Samsung Galaxy Gear, though the latter company recently admitted that its own effort at a smartwatch "lacks something special."



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Samsung doesn't have a head-start. They have a head-up-their-ass-start.

    Hur hur.

  1. coffeetime

    Junior Member

    Joined: 11-15-06

    All head starters' devices are bulky and un-wearable. Good thing Apple waits until the right time, just like how they did to their iPad..... wait until the technology ripe.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News