Printed from http://www.electronista.com

Target to launch Brightspot: T-Mobile based prepaid service

updated 03:28 am EDT, Thu October 3, 2013

Service offers low-cost plans, loyalty discounts, 1GB unthrottled data

US megastore chain Target, competing against rival Walmart's "Straight Talk" service for prepaid and unlocked phones, said it will launch its own brand based on T-Mobile's network and dubbed "Brightspot." The rollout, which begins on Sunday, allows buyers to choose from a selection of Android-based feature or smartphones, or bring their own unlocked device. Plans include unlimited talk and texting for $35 per month, or the same with 1GB of unthrottled 3G or LTE data $50 per month.

Target's offering differs from Walmart's AT&T-based Straight Talk service in that the amount of data is significantly lower (1GB vs 2.5GB), but customers get a $25 Target gift card for every six months they are on the service, and an automatic five percent discount if they have a Target credit card. Unlocked phones brought to the service will need to be compatible with T-Mobile's GSM frequencies, but most modern GSM smartphones will not have any issues.

"Brightspot combines the flexibility of a pre-paid program with [LTE] data on one of the nation's premier networks," said VP of Electronics John Butcher. There is no word if Target will expand the service into Canada, where it has recently started opening stores.




By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News