Printed from http://www.electronista.com

Target to launch Brightspot: T-Mobile based prepaid service

updated 03:28 am EDT, Thu October 3, 2013

Service offers low-cost plans, loyalty discounts, 1GB unthrottled data

US megastore chain Target, competing against rival Walmart's "Straight Talk" service for prepaid and unlocked phones, said it will launch its own brand based on T-Mobile's network and dubbed "Brightspot." The rollout, which begins on Sunday, allows buyers to choose from a selection of Android-based feature or smartphones, or bring their own unlocked device. Plans include unlimited talk and texting for $35 per month, or the same with 1GB of unthrottled 3G or LTE data $50 per month.

Target's offering differs from Walmart's AT&T-based Straight Talk service in that the amount of data is significantly lower (1GB vs 2.5GB), but customers get a $25 Target gift card for every six months they are on the service, and an automatic five percent discount if they have a Target credit card. Unlocked phones brought to the service will need to be compatible with T-Mobile's GSM frequencies, but most modern GSM smartphones will not have any issues.

"Brightspot combines the flexibility of a pre-paid program with [LTE] data on one of the nation's premier networks," said VP of Electronics John Butcher. There is no word if Target will expand the service into Canada, where it has recently started opening stores.




By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News