updated 02:22 am EDT, Fri October 11, 2013
Says current Apple chief is right in 'not trying to be Steve Jobs'
The man who was Steve Jobs' successor to the role of Apple CEO in the 80s says that current CEO Tim Cook is doing "a terrific job" in running the world's most valuable company, and expressed confidence that Apple would continue to do well because "Apple makes great quality products" which will continue to find a lucrative audience. John Sculley told CNBC Asia during a recent interview that he feels Cook has been in correct in "not trying to be Steve Jobs [because] only one person could be Steve Jobs, and that was Steve."
"Steve could make the big creative leaps," Sculley said, expressing the sentiment that the role of creative head had been divided up among other executives. "What Tim is doing is continuing the Apple philosophy of no compromise and quality of their products and great styling." While acknowledging that rivals may come along that will be larger in market share -- "[Android as a platform] already has" -- he said that he thought that "[analysts] are giving Apple a bum rap on what is still a great company with great products."
Sculley advised Cook to "ignore critics" and continue to focus on quality, customer satisfaction and profitability. While Apple's stock has fallen 23 percent over the past 12 months, it has already erased half of that descent in recent gains, leaving it just 10 percent down from its 2013 start price in January, and up 25 percent since Jobs' passing in October of 2011. The company's stock overall is up 402 percent across the last five years, where Cook was acting CEO more often than not during Jobs' medical leaves, eventually becoming the official CEO shortly before Jobs' death.