updated 12:17 pm EDT, Mon October 14, 2013
Margin shallower than some other data
The iPhone 5s may be outselling the 5c at a ratio of over 2 to 1 in the US, according to a Consumer Intelligence Research Partners survey conducted during the last days of September. During that period, the 5s represented about 64 percent of all iPhone sales, whereas the 5c came in at just 27 percent. The 4S, free on contract, accounted for just 9 percent of iPhone buyers.
Tracking data from launch weekend initially indicated a ratio of over 3 to 1. The 5s is Apple's most advanced product, though, and more likely to be bought by early adopters. The gap between the 5s and 5c could diminish in coming months, but people have traditionally gravitated towards Apple's most powerful iPhone models.
CIRP notes that the 5c is only doing marginally better than the 4S did last year, when the latter likewise became Apple's $99 mid-tier phone. The 4S took a 23 percent share in the wake of the iPhone 5 launch. The 5 also did better than the 5s, managing 68 percent shortly after its introduction.