updated 04:22 am EDT, Tue October 15, 2013
Angela Ahrendts to join Apple senior executive team
Apple has announced the hiring of Burberry CEO Angela Ahrendts as its new Senior Vice President of Retail and Online stores. The position was specially created for Ahrendts, who will report directly to CEO Tim Cook when she takes up her post in the spring of 2014. Ahrendts will remain at Burberry for the time being while that company undertakes a search for a replacement.
"I am thrilled that Angela will be joining our team," reads a prepared statement by Cook. "She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record." Ahrendts writes, "I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline."
Apple has been on an extensive search to find a suitable successor to its former SVP of Retail, John Browett, who left after a series of missteps in the role. Browett in turn was the replacement for Ron Johnson, often credited with the enormous success that Apple's retail stores have enjoyed. The position has been under the care of Tim Cook and remained unfilled for nearly 12 months. Ahrendts' role has been expanded to include looking after Apple's online shopping experience, signaling that Apple is looking for deeper integration and alignment between the online and retail worlds.