Printed from http://www.electronista.com

Apple green chief: Cook didn't hire me to 'keep status quo'

updated 06:50 pm EDT, Wed October 16, 2013

Former EPA head speaks of corporate strategy

Apple's new VP of environmental initiatives, Lisa Jackson, has reportedly outlined her strategy to help the company improve energy efficiency. Speaking during a keynote session at the Verge conference in San Francisco, the former Environmental Protection Agency head also commented on the challenges of collecting data on sustainability projects to properly gauge effects on the company's carbon footprint.

"Tim Cook didn't hire Lisa Jackson to be quiet and keep the status quo," Jackson said during the session, as quoted by GigaOM. "We understand our responsibility and we do care."

Just four months into her new position, Jackson arrived as the company was already working to lower its carbon footprint and eliminate toxic chemicals from its products. She pointed to the life-cycle analysis highlighted by Steve Jobs in 2009 as a good example of Apple's early attempt to collect and publicize data regarding sustainability initiatives.

The executive stepped in to oversee the environmental initiatives across the company, including any efforts aimed at manufacturing processes, within the supply chain or related to data centers. Energy efficiency is said to be the top priority, though Jackson also acknowledged the positive publicity from clean-power projects utilizing solar or wind energy.

Even before Jackson was hired, Apple had received praise from environmental advocates for becoming an industry leader in sustainability. Greenpeace voiced enthusiasm when Jackson was added to the team, noting that she could help the company become the "top environmental leader" in the tech sector.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. Cold Warrior

    Moderator

    Joined: 01-01-01

    Nice use of the third person, Lisa. :err:

  1. Flying Meat

    Dedicated MacNNer

    Joined: 01-25-07

    Yeah. Third person is always so creepy. No matter who does it. :P

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News