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HMV app pulled from App Store over non-iTunes music sales

updated 11:09 am EDT, Tue October 22, 2013

App allowed for song purchases from HMV download store

Apple has temporarily removed the HMV iOS app from the App Store, as one of its features broke App Store rules. The app from the British music retailer allowed users to buy music downloads directly from HMV itself instead of through iTunes, something that is banned in the App store's terms and conditions.

The app was approved by Apple on September 15th, according to the Guardian, though on Monday Apple requested for the app to be amended to remove the feature. Posts on Twitter from HMV chairman and CEO of parent company Hilco Capital Paul McGowan state that Apple has "politely asked us to remove" the app, adding "We have politely declined." He also complained about the short deadline of 6pm yesterday to change the app, with Apple removing it shortly after that time.

A new statement from Hilco mentions that developers are working "around the clock" to create another version of the same app, one which keeps its "Image Search and Sound Search functionality" and 30-second previews, as well as access to the MyHMV locker to manage HMV downloads. "It is disappointing that Apple has chosen to suspend an app that has proven to be very successful in only a few short days despite Apple having already approved the exact same version," commented McGowan, referring to the earlier acceptance. "We are unable to explain the change in Apple's position as we have been given no explanation by them as to any difference they view between the approved version and the one suspended this morning."

Apple advised to the Guardian that the app violated clause 11.13 of App Store guidelines, one that advises "Apps using IAP (In App Purchasing) to purchase physical goods or goods and services used outside of the application will be rejected."

The Android version of the app remains unaffected.

By Electronista Staff
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  1. hayesk

    Professional Poster

    Joined: 09-17-99

    Disappointing? Too bad. Apple should build and market a hugely successful ecosystem, and then host a competitors app to take sales away from Apple for free? Not really a sound business move.

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