Printed from http://www.electronista.com

Comcast offers unbundled HBO access with Internet service

updated 02:41 pm EDT, Fri October 25, 2013

Package geared for streaming content

Comcast is reportedly preparing a new offering that essentially unbundles HBO service from a traditional cable TV package. In a promotion spotted by GigaOM, the company is enabling customers to purchase basic Internet service with local TV channels and HBO content for $40 per month.

The package fetches a $10 premium over Comcast's basic 12 Mbps Internet service. Both are limited promotions, however, with the HBO discount expiring after 12 months and subsequently jumping to $70 per month.

HBO has typically resisted any move toward unbundled service or access through third-party streaming services such as Netflix, forcing viewers to buy HBO access through a traditional cable or satellite bundle in order to gain streaming access via HBO Go. The restrictive strategy has been credited with helping push HBO's Game of Thrones series to the top of the pirated-download charts.

Aside from the new Comcast option, HBO also recently began offering some of its popular shows as direct downloads through Google Play. Game of Thrones pricing is similar to the iTunes offerings, which have been available for several years, with most episodes available to purchase for $3 and entire seasons sold for $29.

HBO CEO Richard Pieplier early this year suggested the company was open to allowing HBO Go access to be added to Internet service packages for an additional $10 to $15. Equivalent offerings from other cable providers, such as HBO's parent company Time Warner, have yet to be announced.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News