updated 11:52 pm EST, Thu November 7, 2013
Promotional trade-in offer especially good for iPad 1, 2 owners
As reported earlier this week, Target is running a promotion that offers a $200 Target gift card in exchange for working iPads of any generation. While intended to be used towards the purchase of new iPad Air models, in at least some locations the card can be used for any product Target sells, generating extra interest. The company has now signalled that the offer will end on Saturday, November 9, giving older iPad owners just two days to take advantage of the deal.
The promotion is especially attractive to owners of the original iPad model or the lower capacities of the iPad 2, both of which generally sell for less than $200. Target itself normally offers only $65 for a 16GB original iPad trade-in. The company is already selling the iPad Air for $475, a bit below Apple's retail cost - making a trade-up from an original or early iPad an exceptionally low-cost deal.
The promotion is only available at Target stores with a Mobile department, which not all stores possess. Whether the $200 (or more, for pristine newer models) gift card must be applied to a new iPad, new Apple product, or is good for anything in the store is another point of confusion among some employees and stores.
To qualify for the $200 or more gift card, a traded-in iPad must be in functional condition with all buttons working and no cracks on the screen. While traders should perform a complete backup of iPad data before trading the unit in, some stores are requiring access to the serial number of the unit, which means that the unit should be erased only after this information is accessed and the trade accepted.