updated 03:12 pm EST, Fri November 15, 2013
'Weakens the view that the world has for Apple'
Samsung infringement of Apple patents made it harder to sell the iPhone and iPad, Apple's head of worldwide marketing, Phil Schiller, claimed earlier today in a second day of testimony at the Apple v. Samsung damages retrial. Asked by an Apple attorney what he thought when he first saw the Samsung Galaxy S, Schiller said: "I was quite shocked. They went and copied the iPhone." He went on to suggest that Samsung's past copying "weakens the view that the world has for Apple," and has caused people to "question our innovation and design skills in a way that people never used to."
During cross-examination, Samsung attorney William Price noted that Apple "doesn't own a patent on a product being beautiful or sexy," and added that the company "doesn't own the right to preclude the design" of something like the Galaxy Tab he was holding in his hand. "I don't know which Samsung devices are allowed to copy our devices and which ones aren't," Schiller responded. Price then asked if Samsung had the right to sell the Tab, to which Schiller said that it "looks like an iPad."
The attorney pointed out that technology companies typically try to mimic successful products. As evidence he referred to an internal Apple email, in which an executive forwarded an article about the 7-inch model of the Galaxy Tab, and urged the rest of the company to consider a smaller iPad; Apple ultimately released the iPad mini in 2012. Schiller, though, insisted today that the Mini "wasn't about the competition," suggesting it began as an experiment to see if engineers could preserve iPad features in a smaller size.