Printed from http://www.electronista.com

HTC takes long look at global public relations efforts

updated 03:31 pm EST, Sat November 16, 2013

Taiwanese manufacturer looks to better PR efforts

Taiwanese smartphone manufacturer HTC is now taking a long look at its global public relations efforts, according to a new report from Advertising Age. The struggling mobile device maker is examining a number of the world's larger PR firms, including Waggener Edstrom and others, as it seeks to better situate its brand in the minds of consumers. The new global agency review comes just a month after the company's head of global public relations retired.

Following the departure of its head of global PR, HTC's chief marketing officer stepped into the leadership position for advertising. The company soon after rolled out its new line of commercials featuring Robert Downey Jr.

Once the top name among Android handset manufacturers, HTC has failed to keep pas with South Korean giant Samsung. The Taiwanese manufacturer has posted quarterly losses and seen its market share decline. The new look at public relations operations is aimed at halting that trend in the least and reversing it at best.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Samsung Galaxy S 5

The Samsung Galaxy S5 might be the phone that Android users have been craving for some time. Information coming out of Mobile World Co ...

STM Trust technology bag

The search for a good messenger bag that doubles as a laptop bag is something many travelers find themselves facing at least once. Bet ...

PenClic Bluetooth mouse

Windows 8 aside, computer users have been trained that a mouse is the proper way to navigate through the desktop for many years now. T ...

Sponsor

toggle

Most Commented

 
toggle

Popular News