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Report: Apple buys Israeli 3D sensor firm for $345 million

updated 02:09 pm EST, Sun November 17, 2013

Apple looking to put 3D viewing into future products

Apple has reportedly purchased PrimeSense, an Israeli firm that made chips enabling three-dimensional machine vision. According to new reports from Reuters, the iPhone maker bought PrimeSense for $345 million. The report, though, is based on another claim from the Calcalist financial newspaper, which did not cite sources behind the report.

PrimeSense issued a statement to Reuters that made no comment on the claimed acquisition.

"We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices," the statement read. "We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors."

PrimeSense's technology enables 3D computer vision sensing in a manner similar to that seen on Microsoft's Kinect attachment for its Xbox console. It would be the second Israeli firm Apple has purchased, as the company bought storage chip maker Anobit in 2012.

Apple was rumored to have been looking at PrimeSense as a possible acquisition target earlier this year. Reports at the time described the two companies as being in "advanced talks," with the negotiated price at that time hovering around $280 million.



By Electronista Staff
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  1. RockoBoffo

    Fresh-Faced Recruit

    Joined: 06-12-13

    Good.

    Right now you get your tv, and you can use the built-in apps like Netflix and Hulu - but Apple is shooting themselves in the foot by not offering iTunes as a choice.

    They are purposely giving the market away while they conduct their Apple TV 'hobby'

    You know I love doing the bold move and ignoring your competition as they lock up the market - but only if you ultimately are successful. I'm staring to turn sour on Apple's strategy with TV's.

    I own an Apple TV, I like it - it integrates well with my iPads, but you know - that's not a broad market play.

    If you are insisting on the hardware route, then that hardware needs to do something - you know, that the TV didn't already do itself - not by just being a d!@# and refusing to give the TV or DVD manufacturers an iTunes install - it needs to do something that additional hardware would really be required to do.

    So yeah, some camera's and some 3d recognition would make a nice addition to appletv. Now maybe they are using it entirely for phones and tablets, so time will tell...but I hope they are going to straighten out the apple tv mess, and I hope this is part of it.

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