updated 07:49 am EST, Sun November 24, 2013
First official new Mac Pro to be sold sets record for most expensive personal computer
Apple is known for making history by inventing the future, but even its designer could not have predicted a new record shattered on Saturday as a special one-off red version of the new Mac Pro (which is not officially available for sale yet) was sold at a charity fundraising auction for $977,000 -- an all-time record for the priciest personal computer ever made or sold. A couple of other items also designed by Sir Jonathan Ive of Apple and designer Marc Newson also fetched record sums.
The Sotheby's auction in London also commanded high prices for other items from the pair, including a custom-designed Leica Rangefinder digital camera which sold for $1.8 million; a Product (RED) custom desk that sold for nearly $1.7 million, and a unique pair of rose gold Apple Earpods that sold for $461,000. The Mac Pro, the normal versions of which will become available next month, was only expected to fetch between $40,000 and $60,000 - some 10 to 15 times the machine's starting retail prices - but ended up selling for nearly $1 million as part of a benefit for the Global Fund to fight AIDS, Tuberculosis and Maleria.
The Global Fund and Product (RED) fundraising have been spearheaded by U2 lead singer Bono, who enlisted the help of Apple co-founder Steve Jobs and Jony Ive in 2006 - a collaboration that saw the iPhone maker release a string of (Product) Red items and accessories, most memorably a series of iPods, along with Smart Covers and Smart Cases for the iPad and a special leather case for the iPhone 5s. Since 2006, the company has donated over $65 million to the cause, not including this latest auction.