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Samsung to gather management team to discuss strategy, crisis

updated 06:17 pm EST, Sat November 30, 2013

Samsung discussing 'crisis awareness' in big management gathering

South Korean tech giant Samsung will gather the heads of its assorted management teams at its Giheung Nano Campus in order to discuss the best ways to maintain its lead in the tech sector. This according to ZDNet Korea, which reported this week that the tech conglomerate will hold a massive management meeting between the 17th and 19th of next month. In attendance will be both Samsung Electronics vice president Ohhyun Kwon and Samsung Display president Ginam Kim.

One central element of the meeting, which will draw together about 600 of Samsung's management staff from around the world, will be "Crisis Awareness." Reportedly, the company's heads want its management team to be aware of potential strategic threats facing the company, as well as the best ways to deal with those threats before they begin to hurt Samsung's status. Many observers note that the premium smartphone market - in which Samsung competes with Apple for the top spot - appears to have reached a saturation point. That assertion may be supported by reports of softer-than-expected sales for the company's Galaxy S4 flagship smartphone this year.

Samsung's Galaxy line of devices were found to infringe on Apple's patents, and the resulting damages are a cause of concern for the company. Image via
Samsung's Galaxy line of devices were found to infringe on Apple's patents, and the resulting damages are a cause of concern for the company. Image via

Also on the itinerary is a discussion of better ways to integrate the company's many offerings. The heads of Samsung's Mobile/IT and home appliance devisions will also be in attendance. They may look to work with other departments toward increasing integration with Samsung products running on the Tizen operating system.

Another aspect of the discussion will likely center on seeking a way forward in the wake of a final ruling on the initial patent infringement battle between Samsung and Apple. The company is now obligated to pay Apple an additional $290 million for its infringement, with total damages from the suit amounting to about $900 million. Despite the closure of the first trial, Samsung also faces potential additional damages due to subsequent suits Apple has filed. How the company will deal with those suits, as well as any further potential restrictions on Samsung products, is a topic of major concern for the company.

By Electronista Staff
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