updated 12:59 pm EST, Tue December 3, 2013
PC market to bottom at 25M units per month
The traditional PC market will likely have fallen by 2013 by the time 2013 ends, slightly more than the 9.7 percent that had been previously forecast. This according to new figures from industry tracking service IDC's Worldwide Quarterly PC Tracker. The new numbers point to a bottoming out for the struggling PC industry, not a continual withering as some have presumed. PC shipments will not, according to IDC, continue to dwindle, but will hit a bottom in the coming year and show near flat growth thereafter.
IDC expects that 2013 shipments will be down 10.1 percent, with the industry falling another 3.8 percent in 2014. After that, though, IDC expects that PCs will stay level at about 300 million shipments, just a little ahead of the industry's 2008 shipment levels.
The commercial market for PCs will be what keeps the industry afloat. That segment will see a five percent decline year-over-year for 2013. The consumer segment, though, continues to hemorrhage sales, dropping15 percent year over year. This is due in large part to the increasing popularity of smartphones and tablets, which perform many of the duties consumers would otherwise rely on PCs to do. Adding to woes in the consumer segment, the PC form factor has largely matured, and there is little in the way of motivation for consumers to pick up a new computer.
"Perhaps the chief concern for future PC demand is a lack of reasons to replace an older system," said Jay Chou, Senior Research Analyst, Worldwide Quarterly PC Trackers at IDC. "While IDC research finds that the PC still remains the primary computing device - for example, PCs are used more hours per day than tablets or phones - PC usage is nonetheless declining each year as more devices become available."