updated 01:19 am EST, Thu December 5, 2013
Apple devices dominate wish-lists in most other electronics categories -- even routers
If there was one word to summarize what's at the top of US Christmas gift lists when it comes to electronics, the word is "Apple." Retail analyst firm Parks Associates revealed that in its latest survey, the iPhone maker -- long the most popular brand for tablets, smartphones, MP3 players and TV set-top boxes -- is now also the hottest brand in desktop computers. The top spot for desktops was previously held by Dell for the last two years, with Apple coming in second until the 2013 survey.
Apple's Mac computers have steadily gained in popularity and marketshare this decade, and rose from third place in desktops in 2011 to second place last year, knocking HP out of that position. This year it displaced perennial winner Dell for the top spot in the national survey, which drew from 2,500 households polled during the current quarter.
Other brands that scored the top slot in their respective categories included Apple rival Samsung for flat-panel TVs, Amazon's Kindle for dedicated e-readers, and Sony's PlayStation 4 for gaming consoles, reports CNet. It should be noted that on occasion, actual sales polls conducted after the holidays do not exactly line up with consumers' "preferred" choices.
Last year, 34 percent of those saying they were going to buy a streaming media device chose the Apple TV and 15 percent a similar Roku device. In a later purchases survey, the lower price of the Roku won out, with 29 percent buying one while just 24 percent stuck with the Apple TV.
Other interesting findings from the "wish list" survey revealed that Microsoft's Surface tablet was the fourth-most desired in that category behind the iPad (obviously), the Kindle Fire and Samsung's Galaxy Tab. Acer rounded out the top five entries in the tablet category. Together, the five companies were said to account for 74 percent of the wish-list tablet requests. Apple has ranked tops in the tablet category in every Parks Associates study going back to 2011.
Apple took the top spot in the category of "home network routers" as well, beating Cisco's Linksys brand again as it did in 2012. Unidentified Belkin, D-Link and Netgear brands took the remaining top spots, respectively. While Apple routers are usually among the most expensive in the consumer category, the company's approach of using a customized software interface rather than the standard but confusing web interface appears to have won fans for both its ease of setup and reliability.