Printed from http://www.electronista.com

Apple poaches Cumulus Media exec for iTunes Radio global expansion

updated 12:37 pm EST, Tue December 10, 2013

Hire hints at further push into streaming audio

Apple has reportedly poached an advertising executive, Michael Pallad, from Cumulus Media, unnamed sources have told Ad Age. After serving as executive VP of sales at the second-largest owner of FM radio stations, Pallad now is said to be tasked with overseeing international ad sales for Apple's iTunes Radio service.

The executive's hiring has been interpreted as a sign of Apple's commitment to expanding its presence and maintaining profitability in the streaming market. The company is reportedly focusing on large accounts willing to advertise for more than a year at a rate of more than $1 million.

Separate reports recently suggested Apple is preparing to ramp up its global expansion in 2014, bringing iTunes Radio to Canada, the UK, Nordic countries and Australia, among others. The company is believed to have already secured international rights, giving it a potential edge over streaming rivals such as Pandora.

Apple CEO Tim Cook in October boasted that iTunes Radio fetched more than 20 million listeners in just one month since its September launch, with over a billion songs streamed in the US alone.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. prl99

    Dedicated MacNNer

    Joined: 03-24-09

    Why did you say "poach?" How do you know he didn't come over on his own free will? That title could be considered libel, especially after the events concerning Silicon Valley companies.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

Sponsor

toggle

Most Commented

 
toggle

Popular News