updated 07:19 am EST, Tue December 17, 2013
Video ads on Facebook will automatically play silently
Facebook will be rolling out video advertisements to the News Feed of its users this week. A statement from the social network about the new ads effectively confirms an earlier report from the Wall Street Journal, with both desktop users and mobile device owners expected to see the new advertising units with automatically-playing video on their screens in the coming days.
Though the video will start running without the user's prompting, it will play silently. A tapped or clicked video will start playing audio, with the option to view it in full screen, though once the video ends, a carousel with two additional videos will appear, offering the viewer the option to explore the advertisement further. Despite the potentially large file sizes associated with video ads, Facebook advises that they will be downloaded in advance on a mobile device over a Wi-Fi connection, rather than consume any data plan allocation.
This is not the first time that Facebook has dealt with video advertising, as Instagram has offered similar video-based marketing for a number of months already. It is thought that Facebook could be generating $1 million to $2.5 million per day, per marketer, from the video ads.