updated 08:03 am EST, Sun December 22, 2013
Animated Nokia commercial says Lumia tablet can be read outdoors
Nokia is back to comparing its wares against Apple's, this time touting the outdoor visibility of the screen on its Lumia 2520 tablet against that of Apple's iPad. A new, animated commercial from the Finnish manufacturer also talks up the potential productivity of the Windows RT tablet versus Apple's offering and other tablets. It it the most recent commercial from Nokia, and the second of the last three to make a comparison to the iPad while touting the Lumia 2520.
Outdoor visibility has typically been a concern for iPads, even as the devices have become more portable, with brighter and higher-resolution screens. The iPad Air made some progress on this front, but critics still say Apple's bestselling tablet has a ways to go in this one area. Nokia's 2520, on the other hand, has seen some praise for specifically that feature, as the bright screen on the device is easily readable in direct sunlight.
The spot takes a decidedly lighter tone than the other recent 2520 commercial. Nokia raised eyebrows last week with another commercial for its tablet that featured mullets, filthy fingernails, and a creepy barber that made hair grow.
The 2520 will be one of Nokia's last hardware devices to see release before the company's hardware division is absorbed by Microsoft early next year. Nokia had also reportedly been planning an 8-inch companion to the 2520, but that device is believed to have been scrapped as the acquisition approaches.