updated 06:17 am EST, Mon December 23, 2013
With 5M subscribers, Hulu Plus still trails Netflix
Hulu will pass the $1 billion mark in revenue for 2013, marking an increase of nearly one-third over its 2012 revenues. This according to a post last week on Hulu's official blog. Since 2010, the television and movie-streaming service's revenue has more than tripled, and revenues are up nearly $900 million since 2009. While the service now counts five million Hulu Plus subscribers as its base, it still trails rival Netflix by tens of millions.
Hulu Plus is now available on a wide range of devices, including Roku, Apple TV, iOS and Android devices, Google's Chromecast device and a number of others. Hulu says its service is accessible on more than 400 million Internet-connected devices across the United States.
The television-streaming service has more than 86,000 television episodes - across 2,900 TV series - in its archives. In total, Hulu says it has more than 68,000 hours of video on Hulu and Hulu Plus.
Hulu has attempted to leverage its continually growing subscriber base to push its own own original content, much as Netflix has done with series such as House of Cards and Orange Is the New Black. Original Hulu content includes The Awesomes, Behind the Mask, and The Wrong Mans. The service has also added more than 2,000 new episodes of 144 titles through a content deal with the BBC.
Always under pressure from its corporate backers to increase revenues, Hulu saw the number advertisers using its service expand to more than 1,000 brands, up 15 percent over last year. Those advertisers were attracted by Hulu's continually growing user engagement, with users streaming more than one billion content videos each quarter, at at least 50 minutes per session in the current quarter.