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Cook, Apple execs expected to visit Turkey in Feb. to talk $3-4B deal

updated 09:17 am EST, Tue December 24, 2013

Initiative long in development

CEO Tim Cook and some other Apple executives will be visiting Turkey in February to discuss a potential education deal estimated to be worth up to $4 billion, according to local publication Emlak Kulisi. Cook is expected to meet with Turkish President Abdullah Gül to discuss the country's "FATIH Project," which will replace textbooks and other aspects of Turkish schooling with tablets and computers. Apple has been vying to make the iPad Turkey's tablet of choice; in May, controversial Prime Minister Recep Tayyip Erdoğan visited Apple's headquarters.

Turkey is looking to acquire about 10.6 million tablets initially, and could choose to buy another 2 to 2.5 million in a second wave. The plan is set to roll out over four years, and cost the government somewhere between $3 and $4 billion.

Cook is also allegedly planning to visit the first Turkish Apple Store, which is due to open early next year in Istanbul's Zorlu Center. The outlet should measure over 21,500 square feet, and feature an all-glass cap structure, similar to other high-profile Apple locations. The company has only recently been putting more emphasis on the Turkish market, for instance launching a regional online store in October.



By Electronista Staff
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  1. iphonerulez

    Fresh-Faced Recruit

    Joined: 11-28-08

    It will be amazing if Apple an convince Turkey to buy iPads for schools but at the same time disappointing Apple can't convince schools in the U.S. to purchase iPads.

  1. coffeetime

    Mac Enthusiast

    Joined: 11-15-06

    I think that's because the pilot programs in U.S. don't seem to work out.

  1. besson3c

    Clinically Insane

    Joined: 03-03-01

    Originally Posted by iphonerulezView Post

    It will be amazing if Apple an convince Turkey to buy iPads for schools but at the same time disappointing Apple can't convince schools in the U.S. to purchase iPads.




    Why? Is there evidence that this improves education in some manner?

  1. chas_m

    MacNN Staff

    Joined: 08-04-01

    besson3c: http://news.nationalgeographic.com/news/2013/12/131210-ipad-learning-education-space-science/
    http://rebecca-davies.net/2013/04/13/6-studies-showing-ipads-improve-learning/
    http://www.examiner.com/article/study-shows-ipads-increase-student-engagement-and-achievement

    Maybe if you had an iPad, you could search Google like I did to easily get these (and MANY other) results.

    On top of the evidence above, its pretty obvious to the schools that have them that iPads increase student engagement, level the playing field and help keep students in school, all of which -- by themselves -- would make the machines worth it. On top of that, schools are saving a fortune in textbooks from iPads, again justifying the expense all by itself. So while I'm not an expert, I've seen nothing that would suggest the iPads are anything but a money-saver with the added bonus of increasing engagement and understanding.

  1. mac_in_tosh

    Fresh-Faced Recruit

    Joined: 12-14-11

    I guess the Apple execs are going to "talk turkey" with them.

  1. besson3c

    Clinically Insane

    Joined: 03-03-01

    Originally Posted by chas_mView Post

    besson3c: iPads Improve Classroom Learning, Study Finds
    6 Studies Showing iPads Improve Learning | (innovate) educate
    Study shows iPads increase student engagement and achievement - Glendale online learning | Examiner.com

    Maybe if you had an iPad, you could search Google like I did to easily get these (and MANY other) results.

    On top of the evidence above, its pretty obvious to the schools that have them that iPads increase student engagement, level the playing field and help keep students in school, all of which -- by themselves -- would make the machines worth it. On top of that, schools are saving a fortune in textbooks from iPads, again justifying the expense all by itself. So while I'm not an expert, I've seen nothing that would suggest the iPads are anything but a money-saver with the added bonus of increasing engagement and understanding.





    I figured somebody would post articles like this. The problem with these sorts of articles is that they don't take into account the same sorts of problems teachers deal with cellphones, and that is how to keep kids on task and not overwhelmed by having something to fidget and distract themselves with. You can't just dump a bunch of iPads into every class and hope for the best, the teacher has to have a solid game plan as to when, where, and how to incorporate the iPad (and in some cases *if* to incorporate the iPad - sometimes they are forced upon the teachers/classes), and of course they are not really suitable for all subjects.

    As far as I'm concerned any "study" that does not address these sorts of issues is incomplete.

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