Printed from http://www.electronista.com

Apple tops Christmas web traffic, cedes ground to Amazon, MS, Samsung

updated 04:56 pm EST, Thu January 2, 2014

iPhone only smartphone with increased activity

Apple devices remained firmly in control of North American web traffic through Christmas, but the iPad lost some ground to devices from Amazon, Microsoft, and Samsung, according to new Chitika analytics. The data was collected from "tens of millions" of devices between December 20th and the 29th, and used to gauge the growth or decline of various brands. Apple's iPhone was the only smartphone to gain share, advancing 1.8 percent to 54.3 percent of the market.

Samsung dipped 0.8 percent to a 23.7 percent phone share; LG fell 0.4 percent to 3.9, and HTC shrank 0.3 percent to 3.7. Motorola fell 0.1 percent to 3.5 percent, while its parent company -- Google -- saw the share of its Nexus phones merely hold flat at 0.7 percent. The combined pool of devices from smaller manufacturers was reduced 0.3 percent to 10.1.

Apple's iPad slipped 1.3 percent in the tablet market, but still retained overwhelming control with a 76.1 percent share. The biggest beneficiary appears to have been Amazon, which grew 0.6 percent to 9.4 on the back of new Kindle Fires. Samsung advanced 0.3 percent to 5.9, and Microsoft went up 0.5 percent to 2.3. Google saw its Nexus tablets inch ahead 0.1 percent to a 2 percent share.

The iPad has been steadily losing share for months. As recently as July, the device represented 84.3 percent of Chitika's traffic.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News