Printed from http://www.electronista.com

Alicia Keys leaving BlackBerry after year as global creative director

updated 03:51 pm EST, Thu January 2, 2014

Keys to depart exactly one year after joining BlackBerry

Singer Alicia Keys will be ending her tenure at BlackBerry on January 30th, exactly one year after becoming the smartphone manufacturer's global creative director during the launch of the Z10. The announcement of Keys' removal comes not long after the company lost a number of high-level executives in a management reshuffle, and after BlackBerry announced a quarterly loss of $4.4 billion.

Alicia Keys


The appointment of Keys was a puzzling move for the manufacturer to make, appearing to be little more than an attempt at promoting the BlackBerry 10 OS smartphone lines. A statement from BlackBerry received by CTV News advised that Keys had a direct involvement in the company's operations, though did not provide much detail as to what specifically she did. "We have enjoyed the opportunity to work with such an incredibly talented and passionate individual," said the company in the statement.

It is unclear if the future departure of Keys was prompted by current BlackBerry management, or if the original agreement under the stewardship of previous CEO Thorsten Heins was meant to last for just one year.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Linksys WRT1200AC Wi-Fi Router

Once upon a time, a brand-new Linksys router showed up on our doorstep. So we gathered some network-minded friends together, and hooke ...

Rapoo A300 Mini Bluetooth NFC Speaker

The Rapoo Bluetooth Mini NFC Speaker is a little metallic box about the size of a baseball. In spite of its small size, we were very p ...

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...

Advertisement

toggle

Most Commented

 
toggle

Popular News