Printed from http://www.electronista.com

AT&T rolls out 'Sponsored Data' program for bypassing data caps

updated 03:09 pm EST, Mon January 6, 2014

Allows companies to push content without breaking plan limits

AT&T has introduced Sponsored Data, a new program that will allow businesses to cover the costs of data for cellular subscribers, bypassing the caps most mobile plans have. A developer or publisher, for instance, might choose to cover the costs of an app, or a movie studio might pay for trailer downloads. More obscure possibilities include covering the costs of visiting shopping and healthcare websites, paying for internal business-related traffic, or attaching sponsored data to loyalty programs.

The program won't be accessible by prepaid customers, and post-paid subscribers will only have access while on AT&T's US network. Whenever data is free to users, it's expected that some sort of Sponsored Data label will be visible. Some sponsorships may have terms and conditions including expiry dates; in any case, they will only take effect for 4G (HSPA+ and LTE) traffic.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News