Printed from http://www.electronista.com

AT&T rolls out 'Sponsored Data' program for bypassing data caps

updated 03:09 pm EST, Mon January 6, 2014

Allows companies to push content without breaking plan limits

AT&T has introduced Sponsored Data, a new program that will allow businesses to cover the costs of data for cellular subscribers, bypassing the caps most mobile plans have. A developer or publisher, for instance, might choose to cover the costs of an app, or a movie studio might pay for trailer downloads. More obscure possibilities include covering the costs of visiting shopping and healthcare websites, paying for internal business-related traffic, or attaching sponsored data to loyalty programs.

The program won't be accessible by prepaid customers, and post-paid subscribers will only have access while on AT&T's US network. Whenever data is free to users, it's expected that some sort of Sponsored Data label will be visible. Some sponsorships may have terms and conditions including expiry dates; in any case, they will only take effect for 4G (HSPA+ and LTE) traffic.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

Patriot Fuel+ 6000 and 9000mAh batteries

Mobile device batteries are better than they used to be, but there's always a scenario where users could use more juice. Upgrade manuf ...

Sponsor

toggle

Most Commented

 
toggle

Popular News