Printed from http://www.electronista.com

AT&T rolls out 'Sponsored Data' program for bypassing data caps

updated 03:09 pm EST, Mon January 6, 2014

Allows companies to push content without breaking plan limits

AT&T has introduced Sponsored Data, a new program that will allow businesses to cover the costs of data for cellular subscribers, bypassing the caps most mobile plans have. A developer or publisher, for instance, might choose to cover the costs of an app, or a movie studio might pay for trailer downloads. More obscure possibilities include covering the costs of visiting shopping and healthcare websites, paying for internal business-related traffic, or attaching sponsored data to loyalty programs.

The program won't be accessible by prepaid customers, and post-paid subscribers will only have access while on AT&T's US network. Whenever data is free to users, it's expected that some sort of Sponsored Data label will be visible. Some sponsorships may have terms and conditions including expiry dates; in any case, they will only take effect for 4G (HSPA+ and LTE) traffic.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News