Printed from http://www.electronista.com

New campaign to put Apple's iBeacons in 200 grocery stores

updated 07:09 pm EST, Mon January 6, 2014

Safeway, Giant Eagle in some cities to get iPhone coupons, offers

A new campaign dubbed "Mobile to Mortar" by inMarket is bringing Apple's Bluetooth LE-powered iBeacon technology to over 200 Safeway and Giant Eagle grocery stores in Cleveland, San Francisco and Seattle. The "beacons," tiny signalling devices about the size of a quarter, would alert shoppers who have a Safeway app, or have set up specific reminders, of things such as applicable coupons, items they listed to buy or special offers as they enter a store.



The technology has already been deployed at Apple Stores, some baseball stadiums, and retailers like Shopkick and Macy's, and inMarket says the program will expand to other retailers. Users must have previously given permission for push notifications from associated apps (like shopping-list apps or loyalty/reward program apps) to be notified by the iBeacon of relevant sales, offers, coupons or whatever information the store wishes to promote.

Eventually, iBeacons and apps may entirely replace physical loyalty cards, printed coupons or in-store flyers -- the latter of which add millions in costs to grocery chains. Apple's iBeacons are used at some baseball parks to provide maps of the facility to aid in seat-finding, historical facts about specific exhibits in the park and offers on concessions, as well as triggering Passbook to display the electronic ticket when users approach the park.

The technology is currently being used to conduct a scavenger hunt at CES, with users collecting "virtual badges" as they visit the various corners of the show floor towards a potential prize. Early acceptance of Apple's Passbook and iBeacon technologies puts the iPhone maker on the path to succeed where NFC has largely failed in terms of engaging consumer interest and merchant enthusiasm.




By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News