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Polaroid rolls out point-and-shoot, action cameras at CES

updated 07:21 am EST, Tue January 7, 2014

Polaroid Socialmatic offers social network sharing of images

At the same time as debuting its Q-series of tablets at CES, Polaroid has revealed a new range of cameras. The Socialmatic is a flat and square camera that can share images to social networks and can print its own images, the C3 is a small cube that is billed as an action camera, the XS100i and XS1000i sports cameras, and a family of Wi-Fi bridge cameras with a wide variety of optical zooms.

The Socialmatic effectively resembles an Instagram-style app icon in real life, with a rounded square front and a thin profile. Offering a 14-megapixel front sensor and a 2-megapixel rear version, the Android-based Socialmatic has a rear 4.5-inch touchscreen, 4GB of expandable storage, and the option to share through social apps over Wi-Fi or Bluetooth tethering. Its built-in ZINK Imaging printer will create 2x3-inch full-color stickers in under a minute, harking back to earlier Polaroid cameras, with users able to customize images with clip art before printing. Polaroid hopes to ship the Socialmatic in the fall.

Polaroid Socialmatic
Polaroid Socialmatic


The Polaroid C3 is a 35mm-cubed action camera that offers a 120-degree lens, and can take 5-megapixel images or record video at up to 1280x720 resolution. Waterproof to 6.5 feet, the budget camera includes 2MB of internal storage, micro SD card support for up to 32GB, a microphone, and an LED light. We're told it's due out this summer, priced at $99.

Polaroid C3
Polaroid C3


The bridge camera collection consists of cameras offering maximum zooms of between 15x and 50x, and either 18-megapixel or 20-megapixel image sensors. Offering image sharing over Wi-Fi, all of the cameras in the range have a 3-inch preview screen on the rear, can record 720p or 1080p video, and include various onboard effects. The collection will reach retailers in the sprint for between $150 and $300 each.

Polaroid Wi-Fi Bridge camera
Polaroid Wi-Fi Bridge camera


In terms of the sports cameras, the Polaroid XS100i builds from the earlier XS100, offering up to 16MP stills and 1080p video recording on its 170-degree ultra wide angle lens. Shockproof and waterproof to 30 feet, it can sense gravity and rotate the shot automatically, can be controlled over Wi-Fi by mobile apps, and includes 32MB of expandable storage. The XS1000i adds anti-shake technology and a gyro sensor, simultaneous stills and video capture on top. Both cost $180, though the XS1000i isn't due out until the summer.

Polaroid XS100i
Polaroid XS100i



By Electronista Staff
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