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T-Mobile rumored to tempt customers by paying early termination fees

updated 08:14 am EST, Wed January 8, 2014

Leaked family termination fee advertisement suggests similar offer to AT&T promotion

T-Mobile may be preparing to offer families an incentive to change carrier, if a reported leaked advertisement is real. The "UnCarrier" will apparently pay the Early Termination Fees (ETF) associated with canceling a contract, a plan that sounds relatively similar to another promotion from AT&T, though it is unclear if it is a direct response to AT&T's attempt to poach T-Mobile customers directly.

The advertisement, spotted by Droid-Life, states that participants would have to trade in devices at the same time, with the small print specifying that it requires a qualifying service when porting in, and to a maximum of five lines. It is believed that the carrier will pay up to $350 per family when moving at least three lines, and will cover transfers from Verizon and Sprint, as well as from AT&T.

T-Mobile
T-Mobile's leaked advertisement


AT&T's plan, revealed late last week, offers up to $450 per line, though this figure stems from a trade-in credit of up to $250 and a $200 credit if the customer signs up for a monthly NextSM plan or buys a new device. At the time of the AT&T promotion's launch, T-Mobile CEO John Legere claimed "This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them. I'm flattered that we have made them so uncomfortable!"

T-Mobile is expected to launch and provide more details about its offer during its UnCarrier 4.0 event later today.



By Electronista Staff
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  1. Mr. Strat

    Junior Member

    Joined: 01-23-02

    Wish AT&T had paid my ETF when I dumped TMO a couple years ago. I had the extremely crappy G2X and got sick of it not working right. So I jumped ship for the iPhone 5. Ended up selling the phone on eBay, so I wasn't out-of-pocket all that much. But I'm staying away from Android and will never buy another product made by LG.

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