Printed from http://www.electronista.com

Facebook sued over alleged false 'like' endorsements in advertising

updated 08:54 pm EST, Sun January 12, 2014

Facebook user claims not to have endorsed company, seeks $750

Facebook is being sued over apparent false "likes" being used in advertising on the social network. Anthony Ditirro has filed a class-action suit against Facebook in San Jose, for allegedly showing that users are endorsing products on the service to friends and acquaintances linked to the user, even if the claimed endorser did not actually "like" the associated Facebook page.



The complaint spotted by GigaOM notes that a friend of Ditirro commented to him about his apparent endorsement of USA Today. Though Ditirro is noted in the lawsuit that he has "nothing negative to say" about the paper, he is neither an "avid reader" nor openly endorses it. The complaint leverages itself on a Californian law allowing people to demand $750 or more in damages for using their image without permission, with it also said to be a violation of a number of federal laws relating to privacy and the right to publicity.

A spokesperson for Facebook advised "The complaint is without merit and we will defend ourselves vigorously."

Facebook False Like Complaint by jeff_roberts881



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, it's not exactly something most people put a lot of thought into. Printers are often touted as f ...

Moshi iVisor AG and XT for iPad Air 2

Have you ever tried to put in a screen protector that relies on static to cling to the screen? How many bubbles and wrinkles does it h ...

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Advertisement

toggle

Most Commented

 
toggle

Popular News