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Apple hires on Masimo CMO Michael O'Reilly for likely iWatch work

updated 10:45 am EST, Fri January 31, 2014

Masimo responsible for oxygen-, pulse-monitoring tech

Apple has hired on Michael O'Reilly -- Masimo's former chief medical officer and EVP of Medical Affairs -- in what is likely an attempt at bolstering its iWatch team, reports say. O'Reilly is said to have actually left for Apple in July, but news only leaked to the public last week. Late Thursday, Masimo said it "could not dispute" the claims, effectively confirming them.

Masimo is responsible for developing a number of oximetry devices, most notably the iSpO2 Pulse Oximeter. The product connects to an iPhone, and reads pulse and oxygen saturation data from a person's finger, processing it through a dedicated app. Apple is believed to want health and fitness sensors built into the iWatch, which would make O'Reilly's experience invaluable.

The company has already hired on a number of people with experience in monitoring technology for glucose levels, blood chemistry, vein location, and heart/breath rates. That suggests that the iWatch may keep track of more info than most dedicated fitness trackers, in addition to serving conventional smartwatch functions like receiving notifications or controlling music playback.

By Electronista Staff
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  1. Gazoobee

    Forum Regular

    Joined: 02-27-09

    Everyone seems to have "iWatch" backwards. It's not a f*cking "watch" for starters, and not many consumers out there even *want* a watch if you believe the surveys. They don't want to put medical sensors in a "watch" as this article describes, instead they will probably add a "watch" (the simplest, cheapest, most ubiquitous thing imaginable), to their medical sensor bracelet.

    A simple checking of basic sales of wearable devices would tell anyone that the only category that has any decent sales at all is the "medical" or "fitness" bracelet. THIS is what Apple is making. It will be like the others but go much further, be far more accurate, and include the ability to actually monitor blood levels instead of just being a glorified pedometer like the rest.

    These are the only wearable products that are selling and precisely what Apple is making as well. They will put a "watch" in it, because such has been a trivially easy thing to do since about 1979. They may throw Siri into it, which will be great for the half dozen people or so that Siri is actually useful for. But it isn't a "watch" at all and the medical sensors aren't "added in" they are the whole point and raison d'ĂȘtre for the thing.

  1. mikegraham88

    Fresh-Faced Recruit

    Joined: 02-01-14

    I agree with you on every point except Siri. I know many, many cyclists that find it very useful, especially in the inner cities. For those using their iOS device in less active environments, it may not be nearly so useful a function.

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