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ComScore: iOS up, Android down in latest US market figures

updated 09:13 pm EST, Tue February 4, 2014

Repeating trend has Samsung gaining at rivals' expense

The three-month average figures for the final months of 2013 have been reported by ComScore's MobiLens and Mobile Matrix, and show a continuing trend with US smartphone subscribers over the age of 13: iOS increased its platform percentage by 1.2 percent to command 41.8 percent of the market, while Android dipped 0.3 percent. While still the dominant platform overall at 51.5 percent, Android has been gently falling in the US since last spring.



Apple also repeated its top ranking as the US' most popular individual smartphone maker with 41.8 percent, followed as usual by Samsung with 26.1 percent, a gain of 1.2 percent. While Android as an overall platform has dipped somewhat over the past nine months, Samsung continues to solidify its position, mostly at the expense of rivals. None of the other top three makers posted any gains, with only LG managing to stay in fourth place at 6.6 percent share. Motorola, in third, saw a small 0.1 percent drop, while fifth-place HTC continued to crater in the US market, losing 1.4 percent to capture only 5.7 percent of the overall US smartphone market.

On a platform basis, BlackBerry continued to shed users, dropping 0.4 percent to hold third place with 3.4 percent share. Microsoft also lost share and is down to 3.1 percent of the market, a drop of 0.2 percent from the September quarter. The feature-phone only and discontinued Symbian OS fell to 0.2 percent of the market, down a third from its 0.3 percent share in the previous quarter.



ComScore reports a US smartphone total market of 156 million users, accounting for 65 percent of all US phone owners as of the end of 2013, and up 3.2 percent since September. Looking at combined platform visits to sites and most-used apps, the various Google-owned sites (which runs the gamut from Google.com to Google Maps to Picasa and all of its other properties) were visited by 88.3 percent of users, with Facebook (the website) following close behind at 86 percent. This was followed by Yahoo (collective sites) Amazon, AOL and Apple.



For apps, the Facebook app was again the top draw, used by 77.4 percent of smartphone owners, with Google Play in second and Google Search in third. Pandora, YouTube and "Apple App Suite" (which includes iTunes, Apple's App Store, and Game Center as a combined figure) rounding out the top six.



By Electronista Staff
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