updated 06:41 am EST, Thu February 6, 2014
Battery, display issues hampering HTC smart watch development
HTC is still planning to compete with Samsung and others in the smart watch market, by shipping a wearable device later this year, the company chairwoman has revealed in an interview. Work on a smart watch has been stalled by battery issues and other problems, according to Cher Wang, though the company hoping to launch some form of wearable item sometime before the holiday shopping season.
"Many years ago we started looking at smart watches and wearables, but we believe that we really have to solve the battery problems and the LCD light problems. These are customer-centric problems," Wang told Bloomberg. Commenting on the company's wearable plans in an earlier interview, CEO Peter Chou advised the watch "has to meet a need, otherwise if it's just a gimmick or concept, it's not for people's day-to-day lives." Neither Chou nor Wang have since revealed anything else about the smart watch.
HTC Chairwoman Cher Wang
The interview also discussed the company's marketing efforts. "To tell the truth, we never think marketing is that important - this is really not very good," claimed Wang, stopping short of revealing if the company would increase its marketing budget this year for its current Robert Downey Jr.-fronted campaign. "It's really not only the budget increase, it's the way you spend the money. Is it smart? There's a lot of ways to reach the audience right now," advised Wang.
Wang is hopeful of an improvement to the company's finances for 2014, stating "2013 wasn't a very good year for HTC. We have to admit we took our eyes somewhat off the ball in making sure we have a robust portfolio in the mid- and affordable end, which we're fixing now." The chairwoman advised he is not considering taking HTC private, and admits to not having any discussions for potential acquisitions by other companies. "I haven't been approached, I think they didn't approach me because I think they know me and they know I am not going to sell," said Wang.
The report also touched upon recent rumors of a successor to the HTC One being prepared for sale, though refrained from providing more information.