updated 04:41 pm EST, Fri February 7, 2014
Apple CEO doesn't dismiss possibility of bigger iPhone
The Wall Street Journal has published the full contents of yesterday's interview with Apple CEO Tim Cook, in which he announced the company's expanded share buyback plan. Commenting on Google's recent sale of Motorola to Lenovo, Cook says that he "wasn't surprised," and that it "seems like a logical transaction," since Motorola is losing money and Google isn't committed to it. "I think it's really hard to do hardware, software and services and to link all those things together. That's what makes Apple so special," he adds. "It's really hard, so I'm not surprised that they are not going to do that."
On the iPhone, Cook insists that Apple has hasn't hit a "ceiling" with it. "There are still a lot of people buying feature phones. There are a lot of people still buying smartphones that they use like a feature phone but it's labeled as a smartphone," he remarks. While not dismissing the possibility of larger display sizes, he says that other aspects of smartphone screens need to be considered as well. Some fan-made mockups of the iPhone 6 have proposed things like curved and/or zero-bezel displays.
Although repeating his view that Apple is interested in "making the best, not making the most," Cook elaborates that the company isn't ignoring marketshare. "I don't view that as being satisfied with being small or however you want to define it. It's not saying that market share is irrelevant or not important. I've never said that. I just always tried to say that the macro thing for us is to make a great product and we must do that."