Printed from http://www.electronista.com

Federal court grants injunction against Aio Wireless

updated 02:40 pm EST, Sun February 9, 2014

Judge finds Aio Wireless color choice infringes trademark

The case for the use of the color magenta in the mobile marketplace filed by T-Mobile against Aio Wireless, an AT&T subsidiary, has dealt a blow to the smaller no-contract carrier by a federal court. An injunction has been granted in favor of T-Mobile which restricts Aio from further use of the color.

Aio Wireless had referred to their color choice as being plum, but the courts didn't appear to see it that way. In the court filing obtained by The Verge the ruling states that the plum shade used, Pantone 676C, is close enough to the Pantone Process Magenta that T-Mobile uses.

Judge Lee H. Rosenthal ruled in favor of T-Mobile against Aio Wireless using "large blocks or swaths of Pantone 676C and confusingly similar shades in its advertising, marketing and store design." It was found that customers identify the color to T-Mobile and that the use of the color is protected under trademark.

The documents had been temporarily sealed until a meeting on February 3 to determine if any confidential information was to be redacted from public records.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Samsung Galaxy S 5

The Samsung Galaxy S5 might be the phone that Android users have been craving for some time. Information coming out of Mobile World Co ...

STM Trust technology bag

The search for a good messenger bag that doubles as a laptop bag is something many travelers find themselves facing at least once. Bet ...

PenClic Bluetooth mouse

Windows 8 aside, computer users have been trained that a mouse is the proper way to navigate through the desktop for many years now. T ...

Sponsor

toggle

Most Commented

 
toggle

Popular News