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T-Mobile draws ire of BlackBerry CEO with targeted iPhone 5s promo

updated 08:38 pm EST, Tue February 18, 2014

Sternly penned blog post rebukes T-Mobile for 'anti-BlackBerry' offer

In the wake of a T-Mobile promotion offering BlackBerry phone users the iPhone 5s with no money down, BlackBerry chairman John Chen has taken umbrage. Chen has written a blog post slamming the carrier over its "anti-BlackBerry" effort, saying that BlackBerry users who defended the company drew "a sharp contrast with the behavior of our long-time business partner."

Chen wrote that what "puzzled" him is that "T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion." T-Mobile currently offers refurbished Q10s, and sells no other modern BB10 devices.

The new CEO concluded with "finally, to T-Mobile, I would like to remind you that our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile. I hope we can find a way forward that allows us to serve our shared customers once again."

T-Mobile CEO John Legere responded in a post on Twitter that the company has heard users' complaints about the seeming abandonment of the BlackBerry platform, and said that he will "work with the team and get back with you."



By Electronista Staff
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  1. Makosuke

    Forum Regular

    Joined: 08-06-01

    What's the BlackBerry CEO getting so angry about? The promo is only targeted at current BlackBerry users, so they're only at risk of losing, what, eight or ten customers nationally.

  1. nowwhatareyoulookingat

    Fresh-Faced Recruit

    Joined: 07-13-09

    he's mad because he can't get the offer in Canada.

  1. coffeetime

    Senior User

    Joined: 11-15-06

    He's angry because he's about to loose that 0.0001% customer base who are loyal to the dying breed physical keyboard.

  1. coffeetime

    Senior User

    Joined: 11-15-06

    T-Mobile should send him a reminder letter that their products s-u-c-k-s.

  1. Inkling

    Mac Enthusiast

    Joined: 07-25-06

    Blackberry's CEO is shocked, shocked to discover that a competitor like T-Mobile is actually competing with them.

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