updated 04:15 pm EST, Wed February 26, 2014
Move intended to maintain competitiveness in consumer electronics market
Sony Electronics today announced plans to restructure its organization, including a heavy cut in US retail presence in order to maintain what the company calls "competitiveness in an evolving consumer electronics market." In the next few months, Sony will lay off 1,000 employees across all of its sites, including the personnel attached to 20 US Sony Stores.
The 20 stores closing are Tysons Corner Mall, VA; University Village, WA; Galleria Dallas, TX; Forum Shops, NV; Pentagon Square Mall, VA; Boca Raton, FL; Menlo Park, NJ; Las Americas, CA; Camarillo, CA; Aurora, IL; Gilroy, CA; Wrentham, MA; Pleasant Prairie, WI; San Marcos, TX; Cherry Creek, CO; Dolphin, FL; Century City, CA; Valley Fair, CA; Comcast, PA; and the Woodbury Common Outlets location in Central Valley, NY.
Five California locations, three in New York, two in Texas, and two stores in Florida will remain open. A representative from Sony USA told Electronista that the stores will close within three weeks, with some shuttering as soon as February 28.
"While these moves were extremely tough, they were absolutely necessary to position us in the best possible place for future growth," said Mike Fasulo, President and COO of Sony Electronics. "I am entirely confident in our ability to turn the business around, in achieving our preferred future, and continue building on our flawless commitment to customer loyalty through the complete entertainment experience only Sony can offer."