Printed from http://www.electronista.com

Lenovo working with Ashton Kutcher on special-edition smartphone line

updated 04:13 pm EST, Fri February 28, 2014

Product development follows earlier collaboration on tablets

A line of smartphones designed in part by actor Ashton Kutcher is being worked on by Lenovo, the company reveals. Building on top of an existing partnership between Kutcher and the company in the co-design, release, and promotion of Android tablets last October, the special-edition smartphone range will apparently be launching later this year.

Kutcher is not working on designing circuitry for the devices, advised Lenovo Chief Marketing Officer David Roman to Recode, but he will be helping on managing the user experience with the device. "I know on one level, it sounds corny, but it is real," advised Roman. "He not only sees himself as an engineer, but he is an engineer. If he sees a problem, he wants to solve it."




While celebrity involvement with brands has usually been minimal, such as in the case of Alicia Keys with BlackBerry, Kutcher appears to be having a more hands-on approach. He studied biochemical engineering before modeling and acting, has co-founded a venture capital group, and have invested in a number of prominent technology companies.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News