Printed from http://www.electronista.com

Reddit to donate portion of 2014 revenue from advertising to charity

updated 02:25 pm EST, Sun March 2, 2014

Ten percent will go to non-profit charities decided by Reddit users

Reddit announced on its blog that it will be donating a portion of its 2014 advertising revenue receipts to non-profit charities at the end of the year. Users will be able to decide which charities receive funding after the company closes out its books.

Reddit says that it will donate 10 percent of the advertising revenue in a process that will be solicit nominations from its users. The top 10 non-profits will receive funding through an election process based on "eligible nominees" to be "disbursed proportionally based on the percentage of votes." According to the post, Reddit wants "to show that advertising doesn't just support the Reddit platform, it also directly supports the causes and goals of Reddit as a whole."

The post humorously calls the giveaway "decimating our ad revenue," and outlines how the company will try to regulate the process and how attempts will be made to keep cheating from occurring. The company says wants to make a real difference in this effort, and will if needed retake control of the project by selecting which charities get the funding if community participation is corrupted. It is stated that only verified 501(c)(3) charities will be eligible.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. Sebastien

    Registered User

    Joined: 04-29-00

    So, what will MacNN/Electronista be doing?

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Sponsor

toggle

Most Commented

 
toggle

Popular News