Printed from http://www.electronista.com

Android tablets grab 62 percent share, but iPad tops sales figures

updated 03:16 pm EST, Mon March 3, 2014

Apple still most successful individual tablet maker

Android ruled global tablet marketshare in 2013, accounting for 62 percent of devices by shipments, according to somewhat questionable data from research firm Gartner. That represents a significant upset, since in 2012 the iPad was in firm control with a 52.8 percent share. Apple, however, continued to do best among individual tablet makers in sales, with a 36 percent share and claimed sales over 70.4 million units -- an increase from a figure just under 61.5 million in 2012.

AppleInsider correctly points out that Gartner has undercounted Apple sales, which actually totalled 74.2 million in 2013 -- a difference of nearly four million units. The analysts also continue the erroneous assumption that shipments are the same as end-user sales, which isn't true. Only Apple reports end-user sales: the others all report only shipments, some portion of which are returned or junked as unsold.

Among the leading Android tablet shippers was Samsung, which rose from about 8.6 million units (a 7.4 percent share) in 2012 to 37.4 million units, giving it 19.1 percent of shipments and allegedly a 336 percent year-over-year increase in "sales." Asus grew from 6.3 million/5.4 percent to 11 million/5.6 percent, while Lenovo advanced from 2.2 million/1.9 percent to 6.5 million/3.3 percent. Amazon's share slipped from 6.6 to 4.8 percent, but its sales nevertheless increased from 7.7 million to 9.4 million (it should be noted that Amazon releases neither sales or shipment figures, and that Gartner's claims on Kindle sales are purely speculative).

The remaining 31 percent of 2013 shipments was taken up by the "Others" category, including nearly 60.7 million in tablet sales. That's more than double what the category represented in 2012. Tying into that may be the influence of poorer countries -- Gartner mentions that "emerging" markets saw tablet shipments grow 145 percent in 2013, versus only 31 percent in developed ones.



By Electronista Staff
toggle

Comments

  1. lkrupp

    Junior Member

    Joined: 05-13-01

    So because a $50 Android tablet POS is selling this means Apple is doomed? Of course, everybody know that.

  1. chas_m

    MacNN Editor

    Joined: 08-04-01

    To be fair, Gartner isn't saying Apple is doomed -- that would be the more unthinking of the analysts that skim this report.

    If all tablets are equal, then Apple is "losing share" thanks to very cheap POS tablets that happen to run Android, largely sold to consumers and markets Apple doesn't even compete for. But of course all tablets aren't equal, so these figures don't mean much to the status quo -- Apple will continue to reap nearly 100 percent of the profits in the tablet industry, and will continue to be the only tablet that matters in terms of end-user activity, enterprise and educational sales and popular western culture.

    Of note, the report from Gartner indicates that sales are up for everyone, meaning its a still-expanding market.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fro ...

Polk Audio 4 Shot headset

Sound quality and design are two of the biggest areas of focus for manufacturers when coming up with a new gaming headset. Depending o ...

Patriot Supersonic Phoenix USB 3.0 drive

USB thumb drives aren't the end all solutions for data transfer and traveling needs. Sometimes people want something with a little mor ...

Sponsor

toggle

Most Commented

 
toggle

Popular News