updated 09:38 am EST, Tue March 4, 2014
Pandora support could come down the road
As it stands, Apple's CarPlay doesn't currently support Pandora, according to an official statement. When CarPlay was announced on Monday, Apple initially highlighted just Spotify, Beats Radio, Stitcher, iHeartRadio, and its own Podcasts and iTunes Radio as compatible music/podcast-themed apps. "At this time, Pandora is not integrated with Apple CarPlay," the Pandora statement reads. "As a first mover in the auto space, we continue to broaden our relationships with OEMs while also exploring other opportunities to expand our presence in the car. Apple has been and continues to be a valued partner."
Pandora is a conspicuous omission from CarPlay, given its status as one of the most popular music streaming services and something regularly integrated into car audio. The absence could be an anti-competitive stance on Apple's part, since Pandora is iTunes Radio's main rival, and the latter is based heavily on Pandora's scheme, including the use of personal stations influenced by voting on tracks. At the same time, while they operate differently, Spotify and Stitcher could also be seen as chief Apple competitors.
In the short term, the lack of CarPlay may be unlikely to hurt Pandora. The service is already integrated into over 130 cars, and even built into some aftermarket stereos. So long as a car has Bluetooth or aux-in support, Pandora -- like any iOS audio -- can also be streamed without track information or control.
Meanwhile, Apple's VP of iPhone and iOS product marketing, Greg Joswiak, helped inaugurate CarPlay at the Geneva Motor Show earlier today. The technology was demonstrated with the Ferrari FF, a new 4WD car marketed as the world's fastest four-seater, capable of speeds up to 208mph, and a 0-62mph time of 3.7 seconds. The vehicle costs $332,338.