updated 03:31 pm EST, Thu March 6, 2014
App has utility in retail; Autism and healthcare utilities possible
Facial expression recognition company Emotient has announced the availability of its Sentiment Analysis prototype application for Google Glass, which is currently being released as a private beta with select partners and customers. The company claims that among other uses, the software could be used by retailers to improve the understanding of customer sentiment, as well as customer satisfaction.
The Emotient software processes facial expressions and provides an aggregate emotional read-out, measuring overall sentiment (positive, negative or neutral); primary emotions (joy, surprise, sadness, fear, disgust, contempt and anger); and advanced emotions (frustration and confusion). The Emotient software detects and processes anonymous facial expressions of individuals and groups that the Glass wearer sees to determine an aggregate sentiment read-out; it does not store video or images.
It tracks some 19 different basic muscle movements to also suss out advanced emotions like frustration and confusion. Glass is Emotient's first foray into wearables, although it has successfully ported its technology into Android and other tablets.
In the longer term, the aim is the become the sentiment analytics engine for "any connected device with a camera," the company notes, with a model based around its API a fundamental part of that strategy. Emotient says that $6 million in first-round funding will be used to "broadly commercialise" its technology by way of its API, along with specific products for retail and healthcare.