updated 12:50 pm EDT, Mon March 24, 2014
Local affiliates anticipated soon
Apple is today adding National Public Radio as a channel on iTunes Radio, according to officials with NPR. The stream will be free and run 24 hours a day, mixing live news with the broadcaster's pre-recorded shows. Within the next few weeks, local NPR affiliates should start offering channels of their own. Other details of the agreement with Apple are unknown, but NPR is run as a non-profit.
The addition marks the first instance of news programming on iTunes Radio. The service has so far concentrated exclusively on music, particularly since hooks built into iOS and iTunes make it easy for listeners to buy songs and albums that they hear. Increasingly, Apple is using iTunes Radio as a way of premiering new albums to promote sales.