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Study claims Moto G drastically increased Motorola market share in UK

updated 12:41 pm EDT, Mon March 31, 2014

UK Sales of Moto G raised Motorola share from 'almost nothing' to 6 percent within 6 months

Motorola is seeing some success in the United Kingdom after the brand all but died in the country, according to a research firm. The latest Kantar Worldpanel ComTech report states that the Moto G helped Motorola reach a market share of 6 percent in the UK for the quarter ending in February, rising up from "almost nothing" in a six-month period.

Kantar Worldpanel ComTech strategic insight director Dominic Sunnebo advises "Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6 percent of British sales. It highlights the speed at which a quality budget phone can disrupt a market." Sunnebo goes on to suggest a similar pattern has occurred with Wiko in France and Xiaomi in China, receiving 8.3 percent and 18.5 percent market shares in each respective country.

Motorola Moto G
Motorola Moto G


According to data collected by the firm, almost half the sales of the Moto G in the UK went to people aged between 16 and 24, with 83 percent of buyers being male, and 40 percent earning under £20,000 ($33,270) per year. Sunnebo believes the consumers buying the Moto G are "far more tech savvy than they were a few years ago," with customers relying more on online reviews to decide on their purchase. As for who lost out, Sunnebo advises that the Moto G "has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia."

It is suggested the Moto G helped Android remain the dominant mobile operating system in Europe, giving it 68.9 percent of the market for the reporting period, with iOS and Windows Phone having 19 percent and 9.7 percent respectively. Figures for the US are said to show a return to normal for iOS, following the sales bump caused through the iPhone 5s and iPhone 5c launches, with Android rising 3.9 percent and iOS dropping 4.9 percent in the reporting period.



By Electronista Staff
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