Printed from http://www.electronista.com

Google has issues trademarking 'Glass' in United States

updated 06:38 am EDT, Fri April 4, 2014

US Patent and Trademark Office objects to single word 'Glass' trademark from Google

Google has hit a minor stumbling block in releasing its Glass smart headwear, thanks to the US Patent and Trademark Office. The USPTO is resisting an application to trademark the single term "Glass," with a letter to the company unearthed by the Wall Street Journal revealing a pair of objections by one examiner, though this is unlikely to have stalled the device's eventual release.

A letter received by Google last fall notes the attempted trademark was similar to existing or pending trademarks in the computing field that used the word "Glass," with the apparent potential to cause confusion. It is also suggested that the term on its own is "merely descriptive," regardless of formatting by the company.

Google Glass
Google Glass



Google has since responded, with trademark attorneys sending a 1,928-page letter to the trademark examiner, disputing the potential confusion of customers. The letter reportedly contains 1,900 pages consisting of article clippings about the device. The "descriptive" point is also argued, claiming "the frame and display components of the Glass device do not consist of glass at all," and that the word on its own does not "inform potential consumers as to the nature, function, or use" of the device itself.

Attempting to register "Glass" on its own could open up Google to potential trademark lawsuits, in a similar vein to King and its attempts to trademark "Candy" and "Saga." While registering "Glass" would make marketing the device slightly easier for Google, failing to secure the term will not hamper its efforts that much, as it already owns the trademark on "Google Glass."



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Sponsor

toggle

Most Commented

 
toggle

Popular News