updated 05:37 pm EDT, Tue April 8, 2014
Newegg opens up store to UK, Australia with international shipping
Confirming rumors from the end of March, electronics retailer Newegg is expanding its reach from its existing online stores in the United States, Canada, and China into more international markets. In a pilot program, customers located in the United Kingdom and Australia will be able to order a limited range of items from the US store for dispatch to either country.
British and Australian visitors to Newegg will be able to select their respective countries in the top left hand corner, alongside an option to change the currency shown. Selecting an individual country will also limit what is shown to what can be dispatched to the location, and though several thousand items are currently listed, the retailer hopes to expand that throughout the year. Customers can also enable a "Newegg Global Eligible" filter to show just internationally-shippable products, with the cart adding estimated shipping charges, tax, and duty to orders.
Newegg country, currency options
"We're extending the Newegg customer experience beyond North America, selectively addressing English-speaking countries overseas to begin that process," advised chief marketing officer Soren Mills in a statement, adding "This is an important step forward for our company and we're taking a very deliberate approach to our international growth."
Newegg is planning to monitor sales to the new markets closely, especially considering it is shipping internationally rather than launching a warehouse operation in each region. The extra delivery time involved with international deliveries, as well as returns, could be a problem for the company as it takes on more established retailers in the regions, such as Amazon and PC World in the UK.