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Briefly: Xbox One system update, Shift's self-serve Twitter ad tool

updated 10:17 pm EDT, Mon April 14, 2014

Microsoft rolls out latest update for Xbox One console, adds friend notifications

Microsoft's Xbox One console has received another update, rolling out beginning today. Now including notifications for when friend players arrive online, users will be able to identify friends who are playing multiplayer games. The console's Kinect voice and motion detection has also been improved, reducing false positives on non-hand objects that trigger gesture commands. Other features in the update include improved GameDVR video quality, controller headset adapter firmware updates, silent reboot after system updates and system update on demand, and more.



Shift launches new self-service advertising tool on Twitter

Cloud-based social media marketing service, Shift, has announced its official launch of a new self-service advertising tool on Twitter. Providing the features of Twtter's ads API, the new service adds access to a more tailored audience. Advertisers can communicate and share files on Shift's platform instead of directly doing ad set-up on Twitter, which allows for more an one individual to access the service easily. Varying levels of permissions can be set for different users, and potentially unify a company's social media advertisement campaign content in one place. Overall, this tool aims to further support specified audience support and third-party integration.



By Electronista Staff
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