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Apple considering hiking price of iPhone 6 by $100, says analyst

updated 12:11 pm EDT, Mon April 14, 2014

Might theoretically be justified by larger screen size

Apple has been asking carriers for approval to raise the base subsidized price of the iPhone 6 from $199 to $299, claims Jefferies analyst Peter Misek. The carriers have allegedly balked at the idea so far. Apple could potentially justify the increase due to the phone's bigger size; it's unclear in fact if the hike would apply to the 4.7-inch model or the 5.5-inch one, since Misek refers to just one iPhone 6. Many shoppers would likely assume a 5.5-inch phone would be more expensive.

If it fails to get a $100 increase Apple might still be able to persuade carriers to compromise, for instance accepting $50. In any case though that could make the iPhone a tougher proposition for the public. The iPhone is already an unusually expensive smartphone, particularly unlocked, at which point it starts at $649. Apple's normal advertised prices are only possible because of carrier subsidies, which are in turn linked to multi-year contracts.



By Electronista Staff
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  1. pairof9s

    Mac Enthusiast

    Joined: 01-03-08

    Even more fodder for the competition that pounds on Apple for not having a 5 inch smartphone. I see the reasoning and Apple has never shied from price, but the general public will be bombarded with "same size but less expensive" from Samsung and ilk.

  1. OkieDoc

    Fresh-Faced Recruit

    Joined: 08-07-01

    "The iPhone is already an unusually expensive smartphone, particularly unlocked, at which point it starts at $649."

    Um...the only unlocked 16 GB Galaxy S5 that I could find was at Best Buy...for $649

    http://m.bestbuy.com/m/e/product/detail.jsp?skuId=5572005&pid=1219139432781&pcatId=abcat0801002

  1. Charles Martin

    MacNN Editor

    Joined: 08-04-01

    pairof9s: you are talking as though something an analyst says is actually going to happen. Hint: no.

    Which is not to say that Apple might not produce a phone that's $100 more than the iPhone 5s, but believe me if they do it will have something amazing nobody else has.

  1. pairof9s

    Mac Enthusiast

    Joined: 01-03-08

    chas_m: Well likewise on if Apple is going to even release a 4.7 inch, 5 inch or otherwise phone. These are all speculation...I get it.

    But the one thing Samsung has hung its hat on in this competition today is the larger screen...something that's been clearly shown and documented as an advantage for them over Apple. So Apple's ability to take the full wind out of those sails (because come on...size is not innovation!) is given a reprieve by raising the price on the iPhone in doing so versus the competition.

    I'd love if Apple didn't but no one can say either way for something that hasn't even been announced...so we conjecture here.

  1. shawnde

    Fresh-Faced Recruit

    Joined: 04-01-08

    But Samsung is MORE EXPENSIVE on contract than the iPhone ... in Canada, it's usually $249 or more. And I believe unlocked prices on the Galaxy S4 or S5 or over $850, so no, the iPhone is not the most expensive phone on the market. But it is the best.

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