updated 04:47 pm EDT, Tue April 15, 2014
Results see increased migration to mobile, decreasing price per ad
Yahoo has released its first quarter earnings report, with mixed successes. The company posted revenue of $1.13 billion for the first quarter of 2014, a one percent decrease from the first quarter of 2013. Net earnings for the first quarter of 2014 was $312 million, a 20 percent decrease compared to $390 million in the first quarter of 2013. However, search revenue climbed to $445 million from $425 million in the year-ago quarter. Paid clicks increased six percent, with an eight percent increase in price per click.
Highlights of the report include display revenue minus acquisition costs being $409 million for the first quarter of 2014, a two percent increase compared to $402 million for the first quarter of 2013. The number of ads sold increased seven percent, with a decrease in price per ad of five percent, compared to the first quarter of 2013.