updated 01:22 pm EDT, Tue April 22, 2014
Brightflash already pursuing trademarks in dozens of countries
Apple appears to be using a shell company, "Brightflash USA LLC," to covertly register iWatch trademarks around the world, reports say. The firm is registered in Delaware, and has been tied to past trademarking efforts by Apple. The company has already requested iWatch trademarks in the US, the UK, Australia, the European Union, and Denmark. It has also filed for a trademark in dozens of other countries, ranging from smaller ones like Albania and Iceland through to China and India.
In each case the application is under Class 14, covering jewelry, clocks, and watches. Apple has been working to extend its namesake trademarks to that category.
One connection between Apple and Brightflash is the use of the same IP attorney in Ecuador, Alejandro Ponce Martinez of Quevedo & Ponce. Apple has also applied for iWatch trademarks under its own name though, specifically in Japan, Mexico, Russia, and Taiwan.
The rush to trademark "iWatch" may hint that Apple will finally be ready to launch the product late this year. Exact features are still largely speculation, but it's believed that the device will come with several health sensors, and integrate with an iOS 8 logging app called Healthbook.